Shey, the spirited daughter of Mrs. Sadhana Singh, is the youngest perfumer in her family and the creative force behind Savour and Aura’s research and development. With a BSc in Chemistry and training under her father’s 35-year industry expertise, Shey blends scientific precision with poetic inspiration. Guided by her mother’s wisdom in botany and practicality, she curates limited-edition fragrances that fuse tradition with modernity, using rare, exotic ingredients. Inspired by nature, history, and emotion, Shey believes fragrance is memory — a signature of identity and place.
ABOUT US
Welcome to Savour & Aura, where every fragrance is a testament to the art of self-expression and creativity. Our brand is dedicated to crafting perfumes that not only enhance your personal style but also celebrate the unique essence of who you are.
Family Heritage and Craftsmanship
Savour & Aura is rooted in a rich family heritage that transcends generations. Sadhana Singh, the visionary founder of Savour & Aura, began her journey with a deep reverence for the art of traditional perfume-making, crafting scents rich in heritage and skill. Today, her daughter Shey continues this legacy with a modern flair, serving as the Development Director and infusing the family's time-honored techniques with innovative twists. The Singh family’s heritage lies at the heart of Savour & Aura’s philosophy, with each fragrance reflecting a lineage of artistry and meticulous craftsmanship. This seamless fusion of past and present not only celebrates the family’s rich aromatic history but also propels Savour & Aura into the future—embodying a legacy of elegance and evolution.
Self-Expression and Creativity
At Savour & Aura, we believe that fragrance is a powerful medium for self-expression. Each of our perfumes is designed to capture the nuances of individual personality and creativity. We offer a range of scents that allow you to express your distinct style and mood, making each fragrance a personal statement that evolves with you.
Affordable Elegance
We are committed to offering high-quality fragrances at accessible prices. We prioritize safety and affordability, ensuring that everyone can enjoy exquisite scents without compromise. Our products are formulated with rich, high-quality ingredients that deliver a luxurious experience without breaking the bank.
Crafted for Longevity
Longevity is a key feature of our fragrances. Each scent is meticulously crafted to last throughout the day, allowing you to carry your favorite aromas from morning to night. Our goal is to ensure your fragrance experience is as enduring as it is delightful.
Minimalistic Packaging
We embrace a minimalistic approach to packaging, focusing on clean lines and understated elegance. Our designs reflect the purity and sophistication of our fragrances, with a commitment to reducing environmental impact through simplicity.
Inspired by Nature
Nature is a boundless source of inspiration for us. We draw from the beauty and complexity of the natural world to craft fragrances that resonate with the essence of our surroundings. By intertwining nature with personal experiences, our scents become more than just aromas—they become an extension of your own journey and the world around you.
At Savour & Aura, we celebrate the fusion of family tradition, personal expression, and natural inspiration. Join us in exploring our collection and discover how our fragrances can enrich your world and express your unique aura.
Shey – research and development director.
Sadhana singh – founder.
Sadhana Singh, founder of Savour and Aura, is a botanist and fragrance connoisseur whose deep love for nature and culture shaped the brand’s timeless identity. Her vision blends traditional Indian aromas with refined elegance, resulting in soulful, nature-inspired scents. With decades of dedication behind her, she now passes this cherished legacy to her daughter Shey, guiding her to carry the art of perfumery into the future.
